John Yensen

Like most small business owners, unless you hit the lottery and started capitalizing your business all by yourself, you probably have some key shareholders who serve on your Board of Directors. You may also be finding that they are increasingly concerned about strategies to assess risk management. Most small businesses tend to overlook risk management […]

If you started your small business with an inheritance, great news! Congratulations. But most likely you have a board of directors; initial investors whose focus is on the long term success of the company, on strategies for future growth and protection of their investment. Part of their concern will be threats and risks to the […]

We’ve been talking about how your Board and shareholders have a vested interest in understanding and overseeing how your company will defend itself against the effects of cybercrime. Here are two more areas where you will need to have plans and your board should be focused on how they will be handled Data Loss Unless […]

For small business owners, it may seem your daily energy is caught up with just keeping the doors open and revenues coming in. However, unless you were very fortunate when you started up, you have a board of directors; most likely initial investors whose focus is on the long-term success of the company and on […]

It is time to understand the importance of social media and your responsibility to maintain your presence on whatever sites you select. Social media is ultimately special because of its interactive nature. Your clients and prospects can post questions, observations, and remarks (both good and bad). Because of this, it is important that you consistently […]

We’ve been talking about social media as a good way to market if you’re a small business. Facebook, in particular, can be useful not just as a marketing tool, but as a platform that can serve as your website. If you don’t have a website, Facebook offers a way to have a “faux” website. It […]

Pay any attention to social media. Think it’s just a pastime to use up your monthly data allotment? Well, it can be just that. But it can also be a good marketing tool, especially for a small business that has a limited budget for marketing. For many very small operations, sometimes even building a website […]

As workers fled home to handle everything remotely, organizations had to quickly address new threats and questions that were raised about maintaining the integrity and safety of their data. From the IT perspective, the pandemic… Reinforced the need to follow good password hygiene Brought to light the need to engage in data security and access […]

Despite annoying challenges presented by the abrupt shift to the WFH model thanks to the pandemic, there were some tech heroes that saved the day. These two made WFH possible. The cloud The cloud is that platform whereby you outsource your data storage as well as many of your applications. With the cloud, your data […]

Software matters. What your employees use can impact your firm and your customers. Pay attention. Make rules. New software applications In the pre-pandemic phase, even when companies had staff working from home they were fewer in number and a lot of them even came into the office a couple of times a week to ‘just […]

The COVID-19 pandemic brought a multitude of lessons along with it, on both the personal and professional fronts. From the business perspective, the pandemic turned things upside down across almost every industry. One of the biggest trends that the pandemic brought was remote work. While working from home (WFH), or telecommuting as it was called […]

Outsourcing today simply involves using external entities to handle specific, specialized business functions so that organizations can focus on their core competencies. The idea of seeking outside support for areas that are not core to a business is many decades old. However, seeking support from external providers can make a lot of sense, especially in […]